Lucky Star

Street style attitude. Everyday wearing.

Lucky Star celebrates dreaming big while embracing your real, imperfect, brilliant self. Notes of femininity, playfulness, and ease anchor the 11-pieces in the capsule.

Designed in collaboration with founder Dani Pelly, this capsule reflects Ellidy Pullin's vibrant energy. Translating her bold, spirited personality into pieces that can be worn together, mixed easily, and returned to often.

Soft vintage washes, pops of blue and pink checks, and easy silhouettes form the backbone of the capsule. Made to be worn your way, styled without overthinking, and lived in at every step.

"This capsule is full of personality with pieces you'll return to season after season."

- Dani Pelly

Left: Ellidy wears the Luna Jersey and the Stardust Utility Pant

Right: Ellidy wears the Asteri Long Sleeve Polo

Notes from EP Studio

Lucky Star was designed to layer, pair, and move effortlessly with the rhythms of everyday life.

We focused on textures that feel soft yet lived-in, washes that hint at vintage charm, and graphics with personality. The collection moves between sporty jerseys, easy tees, functional shapes, and summer favourites that hold their own.

With two styles also available in kids, Lucky Star brings a mini-me moment to life.

Curious which piece is Ellidy's go-to? The Solar Tee. Soft cotton, relaxed fit, and an all-over print.