ENA PELLY x RUBY TUESDAY MATTHEWS

PERSONAL STYLE. CREATIVE FREEDOM. EVERYDAY DRESSING.

The Ena Pelly x Ruby Tuesday Matthews collection is a curated edit of 14 pieces inspired by vintage references, personal nostalgia and timeless silhouettes.

Designed in collaboration with Ena Pelly Founder and Creative Director, Danielle Pelly, the collection reflects Ruby's distinctive style while staying true to Ena Pelly's relaxed approach to modern dressing.

"This collection reflects Ruby's personal style while staying true to Ena Pelly's relaxed approach to modern dressing.”

- Dani Pelly, Founder and Creative Director

Notes from EP Studio

Inspired by oversized vintage band tees, worn flannels, nostalgic sportswear and masculine silhouettes, the collection blends effortless dressing with Ruby's unmistakable creative perspective.

Ruby personally illustrated the artwork featured throughout the collection, bringing authenticity and individuality to every piece. Together, Ruby, Dani and the Ena Pelly Design Team translated these references into a collection that feels relaxed, expressive and effortlessly wearable.

Photographed at HER Music Room in Melbourne's CBD, the campaign reflects the collection's vintage influences and lived-in ease, capturing Ruby in an environment that feels authentic to her world.

"I wanted it to feel less like a fashion collection and more like stepping into my world.”

- Ruby Tuesday Matthews

Ena Pelly x Ruby Tuesday Matthews. Hand-drawn artwork, personal symbols and imperfect details come together across relaxed silhouettes designed to be worn, loved and lived in.