ENA PELLY x NFL

ENA PELLY

August 31, 2026

GAME-DAY HERITAGE. EVERYDAY STYLE. A NEW KIND OF FAN DRESSING.

The Ena Pelly x NFL collection brings the unmistakable codes of American sport into the everyday wardrobe.

Inspired by vintage team uniforms, classic American sportswear and the nostalgia of game-day dressing, familiar jersey shapes, collegiate graphics and athletic silhouettes are reworked through the Ena Pelly lens.

Relaxed proportions. Considered details. Pieces designed to feel just as natural beyond game day as they do within it.

"I loved the idea of taking something as iconic as NFL culture and looking at it through a fashion lens. We wanted the references to feel familiar, but the way you wear them to feel completely your own.”

- Dani Pelly, Founder & Creative Director

Notes from EP Studio

The starting point was the uniform. Vintage jerseys. Varsity shapes. Oversized sweats. Striped track pants. The kind of sporting pieces that have moved beyond the game and found their place in fashion, music and street culture.

For Dani and the Ena Pelly design team, the intention was never to recreate traditional fan merchandise. It was about taking recognisable sporting references and refining them into pieces that felt at home within an Ena Pelly wardrobe. Jersey silhouettes were softened and relaxed. Graphics were considered rather than overworked. Hoodies, knits, tees and outerwear were designed to layer with ease, balancing the nostalgia of American sportswear with Ena Pelly's modern, off-duty attitude.

"Sport has always had such a strong visual language. The colours, graphics and uniforms all have so much identity. I wanted to take that energy and make it feel effortless - creating pieces that feel just as relevant in your wardrobe whether you’re a football fan or not.”

- Dani Pelly, Founder & Creative Director

The result is a collection with a sense of history, but no rules around how it should be worn. A jersey with relaxed tailoring. A quarter zip over an oversized tee. Track pants styled back with a sharper jacket. Game-day dressing, without needing a game.The campaign follows that same feeling. Photographed through the visual language of stadium seating, locker-room references and classic sporting imagery, it plays with the familiar world of the NFL while keeping fashion firmly at the centre.

Bold graphics. Relaxed silhouettes. A little nostalgia. Plenty of attitude.

At its core, Ena Pelly x NFL is about the space where sport and personal style meet.Pieces with identity. Familiar references, made modern. Designed for game day, off duty and everywhere in between.