Ena Pelly is a family-owned Australian fashion label. From our first stall in South Melbourne Market to the global attention our distinctive brand now attracts, Ena Pelly has always been centered on providing modern women with the cornerstones of a minimalist and effortless wardrobe.

Based in the beautiful coastal town of Torquay, Ena Pelly is passionate about work-life balance and the health of their employees.

We are in an exciting journey of worldwide growth and are always looking for talented and dedicated individuals to join the company.

If we do not currently have any active positions available, we welcome you to submit your resume for our records. Kindly forward your CV to, and we will keep it on file for future consideration.



Role Description:

We are seeking a Brand Merchandise Manager to set the trade planning calendar and trade activity to maximise stock returns. This role will also be accountable for the inbound stock management, liaising with our production team and closely with the DC to ensure stock receipts on time to fulfill wholesale and DTC orders. This role is a key role within the business and will be required to be hands on with in-season trading, reporting and system maintenance. As well as manage inbound stocks this role will also be accountable for trading and managing the website and also maximising retail sales and margin. Working closely with sales and wholesale ensuring that all orders are placed within the critical path. 


Key Responsibilities:

Inbound Stock management

  • Liaise with production to ensure handover of stock and receipt into the DC.
  • Consulate and raising of all PO’s against the OTB.
  • Ensure all PO’s are handed to the production team in line with the milestone calendar, ensuring they are placed on time with  suppliers.
  • Maintaining item registration and ensuring the classification of products are upkept and online with strategic attributing.
  • Management of stock integrity ensuring exception reporting is managed regularly and SOH is accurate.

Merchandise Planning

  • Summarise seasonal performance, assess against budget and prior year, suggesting new season style and investment opportunities by category. 
  • In partnership with the leadership team plan the trade and tactical calendar to inform budgets.
  • Manage WSSI and plan sales, GP and stocks.  Forecast sales activity in accordance to trade calendar.
  • Weekly reporting on trade missed opportunities to inform future buys.
  • Work closely with the team to ensure that DTC stock is ordered to meet sales in line with wholesale order book.
  • Manage buying plans to maximise intake margin by implementing effective trade plans.
  • Option planning identifying pricing framework and category tiering. 
  • Store planograms, ensuring that stores receive the right level of inventory to trade.
  • Identify growth categories throughout the PSR process.
  • Lead PSR process for the brand.
  • Accountable for the investment sign offs post range reviews.
  • Manage the OTB in accordance with plan.
  • Proactively drive inventory requirements and provide robust forecasts ahead of time for major campaign launches.
  • Implement consistent and profitable refill/replenishment strategies and practices in a timely manner against size curve and style.
  • Identify areas for investment and reduction, at category, style, option and size level.
  • Proactively drive inventory requirements and provide robust forecasts ahead of time for major campaign launches.

E-commerce Merchandise Planning

  • Weekly reporting on channel specific performance related to product identifying the top 20 performers.
  • Merchandising the website to maximise stock return.
  • Lead the analytics via Shipify on sessions, conversion, search terms, AOV and spend behaviour.
  • Upload banners and online homepages, PLP, PDP pages creative.
  • Lead development requirements for the website in partnership with agency to enhance UX.
  • Constantly looking for opportunities based on comping LY and also maximising market share against the competition.

Core Competencies

  • Strong Microsoft Excel skills.
  • Proven ability to achieve consistent merchandise KPIs. 
  • Ability to drive a trade culture and identify strategic growth opportunities. 
  • Advanced Excel and Reporting acumen.
  • Strong business acumen. 
  • Passionate about analytics.
  • Attention to detail and accuracy.
  • Time management and ability to prioritise.
  • Flexible and collaborative.
  • Open to regular feedback.
  • Able to work independently.
  • Excellent written, verbal and stakeholder communication skills.

Highly collaborative role working closely with buying, Sales, retail stores, marketing manager, digital agency, owners and brand leadership.

The ideal person for this role will be tenacious and relentless in the pursuit of progress not perfection. They will posses a naturally positive energy and resilience that allows them to keep a customers mindset. 

Ena Pelly is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. People from all backgrounds and abilities are strongly encouraged to apply.