Sourcing more sustainable and responsible materials to reduce our environmental footprint is one of Ena Pelly’s main priorities as we design our garments for a longer life.
2022 saw the launch of the Ena Pelly for Good fabric list - a catalogue of our preferred raw materials that are sustainably sourced, with the purpose of communicating these choices to our customers at a style level. These preferred materials are consciously produced in a more ethical or responsible manner, or naturally have a lighter imprint on the environment. This list includes:
- Organic Cotton >50%
- Cotton Sourced Through BCI
- Recycled Cotton >30%
- Recycled Wool >30%
- RWS-Certified Wool
- Recycled Cashmere
- Recycled Nylon >30%
- TENCEL™ Lyocell
- Recycled Polyester >30%
- Vegetable Tanned Leather
- Fair-Trade Certified Product >50%
Currently, 35 percent of Ena Pelly designs are created from our Ena Pelly for Good preferred material list. Our goal is to ensure over 50 percent of our products are derived from this list by 2025 and over 90 percent by 2030.
Over 90% of our popular faux fur garments are crafted using FutureFur™, a recycled polyester which is made from reclaimed plastic bottles. The bottles are collected, cleaned, shredded and processed into yarn which is then spun into a luxuriously soft fabric.
All the leather used in our range is sourced from carefully selected premium New Zealand tanneries which are ecologically approved as by-products of the food industry. In addition, the fabric lining on our black leather garments is made from recycled polyester. Our leather pieces are created to be an investment purchase – classic designs that can be worn season after season, contributing to the circular fashion economy by encouraging customers to buy less and buy better.
More than 85 percent of the jersey used in our collections is made from recycled cotton, which vastly reduces the amount of virgin cotton required. By upcycling residual cotton accumulated during the production of fabrics in weaving mills, this recycled cotton not only cuts down on waste but also the amount of water, carbon dioxide and pesticides associated with production.
Launching in 2023, the entirety of our premium denim collection will be produced in eco-friendly factories in Turkey, using a process called ozone washing that uses 50% less water, 25% less energy and 65% less chemicals than the production of regular denim. All cotton denim styles will also incorporate a portion of recycled fibres.