- Home
- Denim
Denim
How to minimise fading and extend the life of your denim

Our denim is made from 100 percent cotton or cotton blends, including recycled fibres. While naturally durable, denim performs best with low-intervention care.
Washing
Wash only when needed. Turn garments inside out. Use cold water and a gentle cycle. Wash with like colours. Avoid high heat and hang to dry in the shade.
Between washes
Spot clean surface marks with a damp cloth and air out garments to refresh.
Note on wear
Fading and dye transfer are normal and reduce with time. These are considered part of the denim’s natural ageing process.