A dining table epiphany sometime in 2014 compelled Danielle Pelly and husband Tim Wilkins to create the Classic Biker Jacket she couldn’t find anywhere. In a whirlwind 8 years, the Ena Pelly brand has become a name-to-know for classics with attitude, deftly balancing contemporary cool with conscious quality. 

Proudly Australian with a global perspective (the brand launched in the USA last year), Ena Pelly is also reimagining notions of modern luxury, transforming more than one million bottles into faux fur in the last 12 months alone. Whilst the namesake (in memory of Danielle’s grandmother and muse Ena) is emblazoned across the culture via its best-selling sweaters, the Creative Director typically keeps it low-key, letting her work speak for itself.

As Pelly’s life gets busier (as a founder and mother-to-be), her style is increasingly informed by the ease and chic of simplicity. A lover of layers and outerwear for their ability to instantly make an outfit her own, Pelly looks for well-made, wearable and ever-relevant pieces that she can rely on.

Art imitates life with Ena Pelly’s sustainable approach to fashion mirroring Pelly’s own belief in versatility; preferencing quality staples that work hard and don’t date. Taking notes from the ‘off-duty look, Pelly reaches for directional classics, often defaulting to an on-brand uniform of denim, sneakers and a nostalgic tee, topped off with a great jacket, of course.

Dani wears, Bronte Blazer - Taupe, Cindy Longline Gilet - Taupe, Zara Woven Pant - Taupe, Lara Wool Blazer - Taupe, and the Zara Woven Pant - Black, from our 12 piece curated selection of pieces that will form the foundation of your wardrobe. Expertly crafted tailoring and everyday clothing designed for a minimalist wardrobe.