Melbourne-born Ivana Martyn-Zyznikow is one of Australia’s most in-demand photographers, and it shows. Having shot the fashion spectrum in Australia and abroad, from behind the curtain to glossy campaigns, industry heavyweights to the next-big-thing ~ think Georgia Alice and Giorgio Armani among others.

An industry anomaly, Martyn-Zyznikow’s insouciant cool and model-esque features have often seen brands like Tiffany & Co and Zara also placing her in front of the lens. It is this unique experience of being both the person in focus and finding the frame that perhaps explains why cinematic yet understated chic comes second-nature to Martyn-Zyznikow. 

A longtime devotee of denim, monochrome and the Moss-esque era of off-duty models (as Martyn-Zyznikow deadpans “it comes with the territory”), hers is a personal style that effortlessly samples both Paris and New York. With a fully subscribed work life the mother-and-creative increasingly prioritises ease, comfort and natural fibres like cotton, cashmere and linen; breathable textures that make the ceremony of getting dressed as much about how it feels, as how it looks. 

Raising two boys (who occasionally have their sartorial input before she's heading out), Martyn-Zyznikow rather fittingly takes a more masculine approach to dressing that sees the creative seek out oversized silhouettes and relaxed classics for undone polish. Loyal to basics, the aesthete makes a simple layer her own through simple styling, it’s all about the ‘tuck’. From crisp white shirts and Nike Air Jordans to biker jackets and Breton stripes, Martyn-Zyznikow reaches for the kind of pieces that wear well and don’t try too hard, but can still elicit a sultry moment with tousled bed hair and a glimpse of black lingerie when the mood calls for it.

Ivana wears, Sara Ribber Knit Top - Taupe, Danielle Textured Leather Pant - Black, Cindy Longline Gilet - Black, Bronte Suit Pant - Black, Bronte Blazer - Taupe, and the Carrie Woven Trench Coat - Taupe, from our 12 piece curated selection of pieces that will form the foundation of your wardrobe. Expertly crafted tailoring and everyday clothing designed for a minimalist wardrobe.