A new ear of streetwear.
Welcoming an evolution of lifestyle wear to the Ena Pelly brand; introducing EP Athleisure. A range of low-performance, street and lifestyle pieces designed by EP Athleisure Creative Director, Renée Enright. Designed in Melbourne, our new sub-label was sparked by consumer demand for relaxed, everyday sports-inspired fashion, in the much-loved Ena Pelly signature style.
“After three successful EPxRE collections, we’re delighted to extend our brand offering and solidify our partnership with Renée in a new era of streetwear. EP Athleisure, at its core, is a range of off-duty, elevated leisure wear, designed to lend itself to the everyday activity of our customers busy, day-to-day life. We wanted to create premium, fit-for-purpose pieces that seamlessly integrate into their casual wardrobe and are effortless to style. We hope our EP family enjoys wearing the collection as much as we have enjoyed creating it for them,” - Danielle Pelly, Founder and Director.
The launch capsule collection sets the tone for EP Athleisure, introducing the brand aesthetic for what will become our distinctive trademark style. Signature Ena Pelly details are embedded throughout the EP Athleisure Collection 01 including tactile patches, contrast stitching and iconic graphic prints. True to the Ena Pelly design identity, the collection is underpinned by graphics applied across our renowned tees and sweaters. As a special sentimental touch, Renee has also taken inspiration from the Di Sweater created for the very first EPxRE collaboration back in 2020, and subtly interspersed those initial design elements throughout the collection as a nod to the foundations of EP Athleisure.
"The brand is about pieces that can be thrown together at a moment's notice but come together to give the wearer an effortless yet considered look to go about their day in. Those are the type of pieces I find myself reaching for from my own wardrobe time and time again and I know that same sentiment resonates with other like-minded, style-conscious busy women too.”
- Renée Enright, EP Athleisure Creative Director
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