Sustainable style, thoughtfully curated and meticulously crafted
Born in 2014, Ena Pelly delivers the cornerstones of a modern Australian wardrobe, where new minimalism meets effortless cool
A real commitment to creating environmentally conscious fashion with a fresh approach
Founded in Torquay, Victoria, by husband-and-wife duo Timothy Wilkins and Danielle Pelly in 2014, Ena Pelly lends a contemporary aesthetic to classic staples, crafting love-forever pieces with a unique sensibility. The brand’s signatures transcend the seasons: a perfectly cut leather biker jacket, a cosy faux fur coat, a print-stamped tee, a figure skimming slip cut from fine silk. Each piece is designed to be dressed up or down, worn to work or on the weekend, and every collection builds upon a modern capsule wardrobe of luxe staples that work seamlessly together. It’s effortless dressing for a modern way of life.
Creating sustainable fashion is a key focus for the brand’s founders, who are driven by doing things differently. Through considered choices, cutting-edge techniques and mindful manufacturing processes, every Ena Pelly garment is crafted responsibly without ever sacrificing on quality or street cred.
The brand is sold in over 90 stores across Australia and New Zealand, including David Jones and online retailer The Iconic, and is proud to welcome the first standalone Ena Pelly boutique to Geelong, Victoria, in 2020.